Lake Point, UT
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Factory Flooring Direct in Northern Utah


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About Factory Flooring Direct


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In 2004, Richard Ure, a resident of Erda, put his over thirty years of floor covering experience and expertise to work by starting Factory Flooring Direct. The first days of the business were spent selling carpeting and other products out of a construction trailer in the parking lot where he was also managing the construction of the new business’ home. In June of 2005, the building was completed and the business moved into its beautiful new home. The exterior and showroom were finished with each customer’s experience in mind. We wanted the showroom to be especially inspiring. In 2014 the showroom went through a facelift to update colors and styles to new tastes and to be on the leading edge of design. Richard has been present and completely involved in all the details of the business, from start to finish, especially where it involves the customer experience.

We take care of our employees and subcontractors.
We take care of our customers.

Our goal has always been to make the floor buying experience exciting. We want you to be invigorated every time you walk into your home. We keep on the cutting edge of style and design so we can help you enrich your home’s ambience. Every part of our business is organized in an effort to help you get the most for your money. We buy intelligently so we can offer you the best discounts on quality products.

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Learn more about our story

Factory Flooring Direct was incorporated in May of 2004 in the small town of Lake Point, Utah. Richard Ure began selling carpet out of a construction trailer in the parking lot of our current location while he also managed the construction of our showroom and warehouse. He continued to sell and manage installations while also managing the building construction for the next year. He worked around the clock most days making sure everything went well in all aspects of the new business. Blood, sweat, and tears only begin to describe his experience in this process.

On tax day 2005, Brandon Ure, Richard's son, joined him in the venture. He managed the day to day business affairs, while also measuring customers' homes and working in the warehouse and doing some sales in the process.

In June of 2005, we opened our beautiful new showroom with attached warehouse and office space.

In the Fall of 2005, Jeff Wheat joined Richard and Brandon in the business. He came from working in the warehouse at Mohawk Industries bringing with him a great deal of knowledge regarding flooring products and warehouse management. Jeff began selling products and measuring customers' homes during this time as well.

We experienced some rapid growth in those first few years of business. Then, the great recession hit and we felt the massive sting of it. For several years the business shrank. We managed our finances as well as we could and sacrificed. The business, though smaller in terms of sales, stayed healthy financially. We patiently waited the recession out while we did everything possible to gain any customers we could.

The recession finally began loosening its grip. We were able to breathe again. Poised to move forward, we continued to improve our processes and the way we cared for our customers. We grew throughout the next several years, in many ways.

As time has passed, Richard reached the age of retirement. He reluctantly accepted the terms of an aging body and moved into a life more at home than at work. In 2019, Brandon Ure and Jeff Wheat purchased Factory Flooring Direct from Richard. They both have been part of the business since 2005, essentially since its very inception.

Brandon and Jeff see people as the most important part of being in business. We treat everyone like family: employees, sub contractors, customers, those in our community. We're involved in many great charitable causes in our community and we're always looking for ways to be more involved in a positive way.

Awards & associations

BBB Accredited Business
Shaw Floors
National Wood Flooring Association
Point of the Mountain Chamber
The Stainmaster Flooring Center
World Floor Covering Association
National Floorcovering Alliance
Mohawk Floorscapes
2006 Mohawk Floorscapes Dealer of the Year—North America
2006 Tooele County Chamber of Commerce Business of the Year
2010 Mohawk Floorscapes Dealer of the Year—Southwest Region

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